Profile: Manager Director
I am a passionate and creative business developer currently working in the field of startup incubation and investment in China. My international background and previous entrepreneurial experiences help me truly understand startups’ dilemmas and demands, therefore be able to provide practical suggestions on matters as how to make business plan, how to attract investments, where to sell, even when to pivot, followed by matching the right resources with startups’ demands to accelerate growth, especially for those who are interested in the Chinese market.
I graduated from Jonkoping International Business School in Sweden with a major in International Management. Inspired by the university’s strong entrepreneurial atmosphere, I went on a journey of building startups myself.
My first startup KB Skydd was built on the increasing demand for high-quality computer accessories in Sweden. The products were designed in Sweden, made in China and sold to Nordic countries both online and offline (Ex. Apple stores). The experience of starting a consumer product company has taught me great amounts of knowledge in product design, international trading, marketing and cross-culture business development.
My second startup “makeithappen.com.cn” is an event crowdfunding platform based in China. Various paid events such as live music, sports games, parties, movie nights, art exhibitions and galas can be crowdfunded on the platform. “Backers” purchase presale tickets to help cool events come true and the organizers can collect money much faster than the old way of “plan–invest-sell”.
Having mixed experiences on both old and new business models in both offline and online industries in both Europe and China, I start to realize my greater curiosity and passion for “shaping meaningful ideas into reality”. Thus my role as not only a creator but a dream maker began.